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Debbie Navarro

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Mailchimp and Shopify Partnership break up


Mailchimp and Shopify Partnership break up



Shopify recently made an announcement about MailChimp App will no longer be available into Shopify App Store. Its been an 18-month conflict of privacy and data protection on both parties and they decided to part ways...for good.  


As per Shopify recent public announcement,


"Over the past 18 months, Shopify has had growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement. Our terms require app partners to share all important data back to the merchant using Shopify’s API to help them run their businesses."

"It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when Mailchimp locks in their data. Specifically, Mailchimp refuses to synchronize customer information captured on merchants’ online stores and email opt-out preferences. As a result, our merchants, other apps, and partner ecosystem can’t reliably serve their customers or comply with privacy legislation."

"We will never put our merchants’ trust on the line like that. The data captured on behalf of our merchants belongs to those merchants, it’s as simple as that. Mailchimp was not willing to agree to these terms. That’s why Mailchimp has been removed from the Shopify App Store."

"Our app store is a carefully curated space with an incredibly high standard of quality, designed to provide the most value possible to our merchants. We will always preserve this, and we won't shy away from making tough decisions to do so. The vast majority of our partners respect that standard, and are great contributors to making commerce better for everyone."


While MailChimp also made a public announcement, to clearly explain what went wrong to this partnership,


"Yesterday, we asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. We made this decision because Shopify released updated terms that would negatively impact our business and put our users at risk."

"For months, we’ve been trying to work with Shopify on terms that would be fair and equitable for both of our businesses. Throughout these negotiations, we refused to agree to terms that jeopardize our users’ privacy and require us to hand over customer data acquired outside of Shopify."



"We’re disappointed that we weren’t able to continue our partnership with Shopify, but our customers are our top priority."



Both parties main concern is all about Privacy and data protection for its users. Which is good but causes the split anyhow. 


As for MailChimp users, there are still some alternative ways to connect your store. By using several third-party providers to connect your MailChimp account to Shopify: ShopSync (free), Zapier, and Automate.io.



Are you affected by these recent changes on Shopify? How are you dealing with this? Have you tried the alternatives?




Source: Shopify.com / Mailchimp.com
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Debbie Navarro PH
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